Opening a salon is a significant step and one that you want to make sure goes seamlessly. After all, the last thing you want is for clients to come in, sit in a cheap barber chair, and promise themselves they’ll never return, even if their haircut turned out well.
From your salon furniture to the artwork on the walls, every factor of your salon comes together to create an experience. Hopefully, that’s a positive experience! However, you can ensure that’s more of an achievable outcome by getting your salon off on the right foot.
Gather the right equipment
For a salon or barbershop, few factors are as critical as the furniture your clients will use during their appointment. Invest in high-quality pieces from your barber station to the waiting area. You can find well-made options like Keller International barber chairs for sale, with the durable, comfortable sort of salon chair any client is sure to love. With a convenient headrest and footrest, you couldn’t ask for a better barber chair! Barber, stylist, or other professional, you’ll be delighted by how happy your customers are through even the longest stylings.
Add a personal touch
You could display some stock artwork throughout your salon, but that won’t always be the best idea for your unique space. For example, a barbershop that prides itself on being family-owned might opt to showcase photos instead, highlighting the family or the company through the years. Others might rely on theme music rather than images or sketches by a local artist rather than photographs or more generic art pieces. However, you plan to decorate your business, take the time to ensure you’re doing so in a way that speaks to you and your business.
Focus on your staff
Alongside your salon furniture and decor, every good beauty salon must have a talented team behind it. This, of course, includes your barbers and stylists. However, it’s just as essential to consider any cleaners or other professionals you might hire and any companies you purchase supplies from.
Hiring a sub-par employee or turning to an unreliable supplier will not only inconvenience you and your clients—it will harm your business’s reputation in the process. Therefore, pay close attention to every person and organization associated with your company and ensure that it’s a connection in your best interest.
Put yourself in your customers’ shoes
This is perhaps the most essential tip of them all! Whenever you’re making a decision about your salon, take on the mindset of your ideal client. What would they like to see on the walls? Which services are they most anxious to see you offer? What do they look for in a visit to the beauty salon? As a business owner, you should know the inner workings of your target audience’s mind. By using this knowledge to guide your decisions, you’ll be better able to provide just what your clients want and need, building a stellar reputation in the process.
From the chair that your clients sit on to the personal photographs or works of art on your walls, every detail of your beauty salon combines to create a customer experience. Ideally, this experience is a positive one, leading to rave reviews and regular clientele. Of course, you can’t always make every customer happy.
Still, by carefully thinking through business decisions, investing in high-quality furniture and equipment, and paying close attention to the people working in and coming to your barbershop, you can help craft the perfect client experience. From the day you first open your doors to the anniversary of your grand opening, these customers will pay off in satisfied clients.